Panera Bread, the Bread bakery-cafés company, learned the hard way about a simple spelling mistake. They misspelled Boynton as Boyton, on a billboard in the city. The mistake happened not once but twice on the billboard. The company had put the billboard up on Monday on Highway 95 promoting two locations in Boynton Beach. But the bilboard was taken down on Wednesday, after motorists complained about the spelling mistake.
Nicky Tesser, a marketing director with Panera Bread, said a corrected sign will go up by next week.
Couple of things to note –
- People do read billboards on highways!
- Spelling mistake might be a good way to catch people’s attention.
- The BBQ Chopped Chicken Salad does look yummy!