Nine new graphic cigarette warnings were unveiled by US Food and Drug Administration (FDA)today that will be required on all cigarette packs and advertising as part of a powerful new warning strategy. Check the images –

 

Beginning September 2012, FDA will require larger, more prominent cigarette health warnings on all cigarette packaging and advertisements in the United States.  These warnings mark the first change in cigarette warnings in more than 25 years and are a significant advancement in communicating the dangers of smoking.  The introduction of these warnings is expected to have a significant public health impact by decreasing the number of smokers, resulting in lives saved, increased life expectancy, and lower medical costs.

Placement of New Warnings on Cigarette Packages and Advertisements

Starting in September 2012, the new cigarette health warnings will appear

  • on the top 50 percent of both the front and rear panels of each cigarette package.
  • in the upper portion of each cigarette advertisement, occupying at least 20 percent of the area of the advertisement. 

 

Timeline: Key Dates for Implementing Health Warnings

  • November 12, 2010 – FDA released 36 proposed color graphic images and a proposed rule for public comment
  • June 21, 2011 – FDA announced its selection of nine new cigarette health warnings
  • June 22, 2011 – FDA’s final rule, “Required Warnings for Cigarette Packages and Advertisements,” publishes in the Federal Register
  • September 22, 2012 – Cigarettes for sale or distribution in the United States can no longer be manufactured or advertised without the new cigarette health warnings
  • October 22, 2012 – Cigarette manufacturers can no longer distribute cigarettes for sale in the United States unless they display the new cigarette health warnings

Source: www.fda.gov

In addition to the graphics, FDA has restricted the use of the terms “light,” “low” and ”mild,” banned the use of fruit, candy and spice flavorings and is considering taking action to prevent the sale of menthol cigarettes.

 

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