Branding, or naming something and giving it a distinctive look, is critical in the marketing world. It’s far more important to brand something – or someone – with a catchy name than to give an honest description it the product, service, or celebrity.


On the other hand, it seems probable to me that society as a whole is more interested in watching the performance of Amy Winehouse’s self-destruction than they are in her musical abilities – such as what are left of them now are.

Originally on Reflections From a Murky Pond.


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