Is it about the taste or the looks, but a lot of us love strawberries. For the ones who don’t like the taste, you can try Pineberry, it looks like a strawberry (though white in color) but tastes like a pineapple.

British supermarket chain Waitrose is going to start carrying for 5 weeks. A 125g punnet will cost £2.99 till April 13 after which it will sell for £3.99


Waitrose fruit buyer Nicki Baggott said: “Pineberries offer our customers the chance to add a new fruit into their diet and the berry’s bright appearance can add an unusual decoration to sweet dishes.

“As the summer unfolds we won’t be surprised to hear that our customers are inviting their friends over for pineberry pavlovas, punch or serving them up with yogurt for a lighter alternative.”



There is a wikipedia entry for the fruit.

Pineberry is a fruit, which has the same genetic make-up as the common strawberry. When ripe it’s almost completely white, but with red seeds.[1]

They originated in South America where it grew wild.

It had been near to extinction until seven years ago when a grupe of Dutch farmers saved it.


April fool’s day is still a day away for most part of the world! Not sure if it started early in UK.