Scuderia Ferrari Marlboro have launched their 2010 season contender today in Maranello, and it is certainly a beautiful car.

The Italian team are pinning all their hopes on the car to win the world title following a largely disappointing 2009.  With Kimi Raikkonen gone, the team now have Fernando Alonso, a driver they have been pursuing for some time.

The car looks fresh and has some features seen on more successful 2009 cars, such as the nose rumps from the Red Bull RB5.  As the afternoon shakedown was cancelled due to weather, we will not know how competitive the car – named the F10 – will be until Valencia next week.

The F10 also benefits from the new Ferrari paint scheme with swathes of white on the red for new sponsor Santander.  The Spanish bank is toning down operations with McLaren as it moves to Ferrari.  It is also likely to be the last time we see the Marlboro bar codes on the Ferrari, now relegated only to the engine cover, as the tobacco firm’s sponsorshop deal ends in 2011.

“This championship will be very important for us,” said team boss Stefano Domenicali. “The last championship, for different reasons, was not very positive, that is why we are dealing with this one looking to be competitive – and this is what Ferrari deserves to have.”

He added: “We have two new drivers, why two new drivers? Fernando Alonso, is a twice world champion and we will say after the second one he will have a third one. He already appears among the big champions in F1, it is the right moment for him, for us, he wants to be successful and we want to repeat what the team concept is in our group.

“Felipe, we are talking of a new version of Felipe, but after such a dramatic championship like last year with the accident in Hungary and such a fantastic season, Felipe has all the assets to prove that he is a very successful one, he can prove that he wants to restart his pathway that destiny interrupted it in Hungary. Good luck to both of them.”

Fernando Alonso was very upbeat on the arrival of the F10.

“This is the first time for me, the first presentation for Ferrari, and it is a big emotion for me,” said Alonso.

“I want to thank the whole team because they have worked really hard in the last few months to create this dream, this new car, and I want to thank sponsors and partners as they have worked hard and there is a lot of passion.

“We are ready to take this challenge and the responsibility to bring it to 100 per cent of its potential. Felipe and I will be a very strong team and we hope we will make all the Ferrari supporters around the world very proud to see this car winning the championship.”

Ferrari F10

Ferrari F10

Ferrari F10 Front

Ferrari F10 Top

Fernando Alonso and Felipe Massa

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