‘Lolita’ perfume ad for Marc Jacobs portraying 17-year old Dakota Fanning has been banned in UK for sexualising a child. The actress looks younger in the magazine ad as she is seen sitting on the floor with the perfume between her thighs with the punch line “Oh Lola!”
The ASA said the ‘Oh, Lola!’ advertisement showed Dakota Fanning, sitting on the floor, alone, wearing a pale coloured thigh length dress.
‘We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative,’ it said.
‘We understood the model was 17 years old but we considered she looked under the age of 16.’
It said: ‘We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.
‘Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.
‘We therefore concluded that the ad was irresponsible and was likely to cause serious offence.’